Ort Braude College

Engineering Leadership

Upgrading Productivity in Industry

Engineering Education

Engaging the World

 
01/01/70
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01/01/70
יום פתוח אישור הגעה
News
01/01/70
ORT Braude graduate launches unique visual search startup to make product information more accessible

Yarden Michailovici-Cohen, a graduate of ORT Braude’s Industrial Engineering & Management Department, has partnered with the pioneering new PointView startup company. PointView is developing an app that will let manufacturers make product information available to their customers via a quick and simple visual search.

“The app lets you use your mobile phone camera to scan any object – home appliances, medical equipment, machines, etc. – and immediately receive information like assembly, installation, operating, and troubleshooting guides,” Yarden explains. “You can scan any button or part of the product, and in just a few seconds you get the relevant details, like step-by-step installation instructions. While making things easier for users, the app will also help the companies themselves, because we’ve created a user-friendly platform for them that will let them develop their own visual product search.”

Can you tell us a little about the technology that makes this possible?

“We’ve created a unique object recognition algorithm that lets the company take a snapshot of any product with a mobile phone. A single photo is enough for full identification. We’ve also included a ‘traffic light’ indicator that lets users know in real time if the object has been identified successfully. Of course, the technology also makes it possible to photograph every part of an object and attach relevant content to it, like videos, PDFs, images, website pages, and so on.

Didn’t anything like this exist before?

“No. Today we have QR scanning technology, but this is very limited, or there are various Augmented Reality solutions, but they are expensive and complicated to implement. Our platform lets any company produce a user guide, operating instructions, or troubleshooting tips in minutes, based on visual search. This creates a unique customer experience while also significantly reducing support costs. These technological capabilities have been developed for companies that are entering an advanced new world, and just didn’t exist before.”

Yarden joined PointView after gaining 15 years of experience in the operations field, where she has held several senior management positions. She is also currently the owner of the Plans Consulting firm, which specializes in leading successful corporate change processes. In addition, Yarden is an active member of the Advanced Manufacturing Institute team, helping to promote the adoption of advanced technologies by manufacturers around Israel.

 Yarden introduced the new startup at the Galilee Accelerator for Smart Industry, which is sponsored by ORT Braude. It was also recently unveiled to leading industry figures and potential investors at the Industry 4.0 Startups Summit, held in Karmiel.

How did the Galilee Accelerator help to develop your product?

“Mainly it helped us to focus. Before, we were a bit all over the place and going in several directions at once. We learned that a startup is energy, first and foremost, and we have to focus that energy. Once we took that onboard, we were able to make a big leap. We’ve refined our messages, built a business model, and now we’re at a point where we can start recruiting investors to fund further development of the module. This will require an investment of about $5 million, and I’m confident we can achieve that.”

01/01/70
The 10th Annual Prof. Yohanan Arazi Industry-Academia Conference: Challenges & Insights in Times of Crisis

The current crisis, ushered in by the COVID-19 pandemic, has fundamentally changed the rules of the game. As a truly international crisis, occurring simultaneously all over the globe, it has also reinforced the crucial interdependence of industry and academia. The 10th Annual Industry-Academia Conference presented industry challenges and insights from an international, Israeli, and Galilean perspective, emphasizing the importance of engineering leadership when creating a mutually supportive ecosystem. In attendance were several prominent speakers from Israel and overseas, who laid out their own experience, stance, and forecasts in the wake of today’s crisis.

The conference was opened by Prof. Arie Maharshak, ORT Braude president, who noted that we live at a time when every industry is experiencing rapid change and evolution. As a result, academia has a responsibility to train engineers who can cope with crises of all kinds – and may even leverage such crises into opportunities for growth.

The first speaker was Prof. Raimund Neugebauer, president of the Fraunhofer Society, which runs dozens of research institutes throughout Germany. He revealed how Fraunhofer has been working to improve responsiveness and increase resilience in times of crisis. Prof. Neugebauer said that crises can be medical in nature, like COVID-19, but that cyber attacks, natural disasters, closures, and political crises also have the potential to adversely affect short-term liquidity, profitability, and revenue. As supply and export chains have been disrupted, the world has been forced to invest billions in development and innovation in order to overcome this unprecedented challenge.

He was followed by Dr. Ami Appelbaum, chief scientist at the Ministry of Economy and chairman of the Israel Innovation Authority. Opening with the words of Winston Churchill – “Never waste a good crisis” – Dr. Appelbaum presented a strategy for emerging from the COVID-19 pandemic and explained how this global turning point can be leveraged to generate economic growth. He pointed out that the world had already entered a period of accelerated change even before the current crisis due to advanced digital transformation, computing, green energy, and innovation processes. However, COVID-19 has changed many working methods and drawn on Israel’s vast knowledge in order to quickly develop drugs, vaccines, medical equipment, and protective gear. In general, Israel has responded rapidly to the situation. “Integration and cooperation have been established between government ministries and local industry, and tens of millions have been given in grants to support the companies that can contribute to resolving this crisis,” Dr. Appelbaum said. “In addition, large sums have been invested in training and retraining the workforce in areas like digitization, Big Data, IT, bioconvergence, and AI, which can drive development in a post-COVID world.”

As part of a session that focused on a strategic engineering-based vision for crisis management, Prof. Isaac Ben-Israel, chairman of the Israel Space Agency at the Ministry of Science, illustrated academia’s role. He highlighted the potential of AI (artificial intelligence) to play a key role in choosing an optimal strategy that will minimize damage on many levels. However, he also noted that “success” in this instance must be measured by a range of diverse criteria. Ami Harel, CEO of E2ES (End-to-End Systems) and a board member of the Israeli Society for Systems Engineering, highlighted the fact that the durability of any structure is defined by its weakest link. In his view, this challenge can be overcome by a modern management approach, which aims to adapt to changing circumstances with flexibility and agility.

Arie “Richie” Richtman, chairman of the Manufacturers’ Association’s Made in Israel Committee, explained why it is crucial for every organization to create a crisis management plan that will prepare it for any future crisis, whether that crisis is of a business, medical, or military nature. “On judgment day, when everything is whipped up in a frenzy of confusion and uncertainty, when the private mixes with the public and chaos reigns, we’ll simply take out out our plan, ask the right questions, and calmly work with our experts to decide on the best course of action to serve everyone’s needs when dealing with the crisis,” Richtman said.

Specific examples of crises and recoveries were given by several speakers at the conference, including Benny Amoyal, CEO of the Advanced Manufacturing Institute, Eran Mandelbaum, director of automation & technology at Keter, and Carmel Israeli, an ORT Braude graduate who is currently a project manager at Gevasol. Israeli described the company’s efforts to supply a large number of medical ventilators in a short space of time, which involved quickly harnessing all of Gevasol’s facilities and technological capabilities related to engines, electronics, logistics, and engineering. It was also necessary to convert production lines in order to accommodate the huge demand for these machines.

Eran Mandelbaum spoke in turn about how Keter rose to the occasion by quickly developing and producing protective masks for healthcare staff in hospitals nationwide. This process included designing the masks, creating suitable molds, and setting up the necessary production line. Benny Amoyal added that, prior to the pandemic, the Advanced Manufacturing Institute had intended to help improve the productivity of around 20 factories through the implementation of advanced technologies and management methods. However, with the outbreak of COVID-19, their work plan was changed to accommodate the evolving situation, and in fact the Institute supported some 100 factories – a dramatic increase.

During the conference, many other issues were discussed that have only grown in importance in the wake of the COVID-19 pandemic. Among the issues discussed at length were: using emergence from the COVID-19 crisis as a lever for economic growth; how businesses cope with crises; strategies for handling global crises and challenges; the role of academia in times of crisis; seeing the full picture in terms of both projects and organizations during crises; industry – a war story; industry in the post-COVID era – challenges and opportunities; crises as an engineering and entrepreneurial accelerator in Israeli industry; leveraging knowledge and making decisions in uncertain times; creative thinking in a crisis situation; and more.

The rest of the day included roundtable discussions as well as several other fascinating lectures by, among others, Dr. Ron Tomer, president of the Manufacturers’ Association; Eran Nir, VP operations at KAMADA; and Dr. Gavin Suss, dean of the School of Design & Innovation, College of Management Academic Studies.

Finally, it should be noted that the conference was held virtually via Zoom and led very successfully by its chair, Dr. Marcela Viviana Karpuj, from ORT Braude’s Biotechnology Engineering Department. Dr. Karpuj also skillfully moderated the event alongside Benny Amoyal, making it a very pleasant experience for all attendees.

News
01/01/70
ORT Braude rises above COVID-19, hosting the 2020 Industry 4.0 Startups Summit

Striking an optimistic note for the Israeli economy after spending months in the shadow of COVID-19, the Industry 4.0 Startups Summit was held last weekend (15.10.20) despite local restrictions. The summit was launched by the Galilee Accelerator for Smart Industry (founded by ORT Braude College of Engineering in Karmiel) and i4Valley – Karmiel Incubator for Smart Industry. Held in collaboration with the Advanced Manufacturing Institute and the Israel Innovation Authority, the 2020 event was sponsored by Deloitte Catalyst, the Reinhold Cohn Group, the Yigal Arnon & Co. law firm, the Manufacturers’ Association of Israel, the Kibbutz Industries Association, and the Start-Up Nation Central II4 Community.

The first ever virtual summit introduced prominent industrial figures and investors to various startups that are aiming to meet the challenges of the modern manufacturing industry, with a particular emphasis on increasing productivity. The event, which included a startup competition, was attended by more than 450 participants from Israel and all over the world, demonstrating the strength of Israeli entrepreneurship in the manufacturing field. It also highlighted the many activities now underway in the Karmiel-Misgav area that are working to support and enhance both the entrepreneurial community and Israeli industry in general.

The event opened with a speech from Minister of Economy Amir Peretz, who reinforced the significance of industrial development, particularly during the COVID-19 crisis. Later, Aharon Aharon, CEO of the Israeli Innovation Authority under the Ministry of Economy, spoke about the great importance he attaches to forming strong connections between the world of startups and the manufacturing industry. Aharon is himself a resident of Gilon, a village in the Misgav region.

Attendees also heard from the president of ORT Braude, Prof. Arie Maharshak. He praised the success of the Startup Summit in spreading awareness of the important activities being led by the college in the local area, which aim to strengthen ties between academia and industry, improve the production capacity of regional and national enterprises, and nurture entrepreneurship. One of these activities is the Advanced Manufacturing Institute, which began operation in June this year after ORT Braude won the tender for its establishment.

Organizing the event on behalf of ORT Braude was Rami Gazit, managing director of the Galilee Accelerator for Smart Industry, which supports early-stage startups. The Accelerator’s activities were praised by entrepreneurs and industrialists alike, as well as by Prof. Maharshak and by Giora Shalgi, former Rafael CEO, who is currently a senior research fellow at the Technion. “An ecosystem for the advancement of smart industry is starting to emerge, with the potential to bring about a leap forward in traditional manufacturing industries,” Shalgi said. “This event has illustrated the importance of ORT Braude as an academic institution that has devoted itself to overcoming industry challenges – challenges that have become much greater in the era of Industry 4.0. Kudos also to the managing director of the Advanced Manufacturing Institute, for his efforts to form a bridge between Israeli manufacturers and local Industry 4.0 initiatives. In addition, we must commend the cooperation with the Manufacturers’ Association and the decision to locate the Advanced Manufacturing Institute at the heart of Karmiel’s industrial zone. Thank you to the mayor of Karmiel for his support and broad vision, which have given this new ecosystem a home and will allow us to successfully establish the north of the country as the heartland of smart industry in Israel.”

The summit’s startup competition saw 21 companies competing for various awards, including a $10,000 first prize. All of the startups presented their own innovative, wide-ranging solutions for advancing the manufacturing industry and utilizing groundbreaking state-of-the-art technologies. First prize was won by three companies: Infibiotics, which produces autonomous robotic systems; RobotAI, which is active in robot-based artificial intelligence; and Aqualitas, which has developed water quality monitoring sensors.

Sivan Yechieli, CEO of i4Valley, took to the stage to introduce the audience to this new incubator in Karmiel, which has been announced as a hub for the Industry 4.0 ecosystem. “The incubator will be a home for all those who want to make a difference in Industry 4.0 and give it value. This is a first-of-its-kind opportunity for ventures that can grow, lead the way, and make a real difference to the industry’s entire value chain,” Yechieli said. “The response to this event has been incredible. Despite the COVID-19 situation, hundreds of people from around the globe are still with us today. We are very proud of the Israeli entrepreneurs who never stop innovating and creating original solutions. Cooperation between startups and the manufacturing industry is crucial to our success, and this is wonderful news for everyone with a stake in the wellbeing of Israel’s economy and society. I am confident that this will enable us to help Israel face economic challenges in general, as well as the new challenges created by COVID-19. I thank our partners and the hundreds of participants for making this event, the first of its kind, a massive success.”

Other speakers included Moshe Koninsky, mayor of Karmiel; Danny Ivri, head of Misgav Regional Council; Benny Amoyal, CEO of the Advanced Manufacturing Institute; and Henry Zimmerman, chairman of the local Manufacturers’ Association, among other figures from the manufacturing industry.

The Galilee Accelerator for Smart Industry, founded by ORT Braude College, is managed in collaboration with the Ministry of Economy’s Maof Network, Karmiel Municipality, Misgav Regional Council, and Moona – a Space for Change. The i4Valley incubator is owned by Wipro Givon, Tambour, Keter, Klil, Trellidor, Flying Cargo, and Karmiel Municipality.

News
01/01/70
Outstanding ORT Braude Graduate Wins Prestigious 2021 Hammer Scholarship

The Council for Higher Education in Israel has selected ORT Braude graduate Nitzan Shitrit as the 2020-2021 recipient of its prestigious Hammer Scholarship. Nitzan recently graduated from the Department of Electrical & Electronics Engineering and was also recognized on the elite President’s List.

Hammer Scholarships are awarded to honor the memory of the late Zevulun Hammer, who served as Minister of Education until his untimely death in 1998. They are one-year scholarships intended to support students who have completed their undergraduate studies at a non-university institution (recognized by the Council for Higher Education) and are going on to pursue master’s degree studies at an Israeli university.

Nitzan was overjoyed by the news. “I was delighted and very proud to be chosen,” she said. “I’ve already been accepted to study for my master’s degree on the thesis track at the Technion’s Department of Electrical Engineering, where my goal is to specialize in computer vision and signal processing. Studying at ORT Braude was a wonderful experience for me, thanks to the supportive personal environment that was created by the faculty and students. I also received professional tools that have prepared me for my future career, and I’m very thankful to the college for that.”

It should be noted that Nitzan is the second ORT Braude graduate to win this major national scholarship. It was previously awarded to Neta Haberman, a graduate of the Industrial Engineering & Management program, for the 2003-2004 academic year. The college has also submitted 11 other outstanding nominees for consideration, from various study programs.

Congratulations to Nitzan Shitrit – we wish her well in all her future endeavors.

News
01/01/70
The ORT Braude Student Giving His All to the Community

The Council for Higher Education in Israel recently named an ORT Braude undergraduate as one of ten students who made an outstanding contribution to the community during the 2018-19 academic year. Mechanical engineering student Ben Emergi was selected by a division of the CHE’s Planning & Budgeting Committee dedicated to academic social involvement.

On the one hand, Ben Emergi is a typical ORT Braude student, working to complete his degree in mechanical engineering. On the other, he has gone above and beyond in his efforts for the college’s flagship activity: MEHALEV (“From the Heart”) – Engineering Solutions for People with Disabilities. As a qualified physiotherapist (BPT, University of Haifa), Ben serves as a consultant for all MEHALEV projects (around 14 in total), while also leading three projects designed to improve rehabilitation following a stroke, amputation, or fracture. He also participated in a social action course – Rehabilitation Biomechanics – in which he developed a game for children with disabilities.

Ben’s three projects are: 1) Development of a system that interfaces with a standard treadmill and gives the user audiovisual feedback on the grip strength of both hands. The system is intended for people who are experiencing weakness in one hand after a stroke, and helps them to regain a symmetrical gait while also improving symmetrical grip. In this way, the system encourages safer, symmetrical walking and may contribute to enhancing the independence of stroke survivors, helping them return to a normal daily routine. The system was developed for the Rehabilitation Department at Galilee Medical Center, Nahariya, and the request for clinical research into its effects has now reached the final approval stage with the Galilee & Negev Development Fund.

2) Development of an obstacle course-based training program designed for walking rehabilitation after an amputation, stroke, or fracture. The adjustable system provides feedback on how well each person performs on each obstacle during walking practice. It is intended for use in Galilee Medical Center’s Rehabilitation Department, where it will help many people recover their balance and mobility, and regain their independence.

3) A system that interfaces with the Ilizarov apparatus, commonly used to help patients with complex fractures in the ankle area. The project is intended for use in the Orthopedics Department of Ziv Medical Center, Safed, which is headed by Prof. Alexander Lerner. Now in development and production, the adjustable device will allow the patient to put weight on their injured leg while also permitting adjustment of the weight-bearing area. This will decrease the patient’s recovery time and speed up bone growth.

As if Ben wasn’t busy enough, he has also developed an innovative game that encourages children with motor disabilities to practice their walking skills. The game was created for the Israel Elwyn Association’s Dekel Early Intervention Center in Karmiel. It challenges children to collect a set of colorful balls, which move through transparent tubes to different stations set up around a table. Each child must pull out a ball from one station, move to the next station, and then feed the ball into the tube there. In this way, a simple yet captivating game motivates children with developmental delays to get up and walk.

News
01/01/70
Braude Takes 1st Place in Online Exams Challenge

Congratulations go out to ORT Braude’s BBB Team, who scored straight As when they represented the college in the recent “Online Essay Exam Challenge” hackathon, winning an incredible first place!

The ORT Braude team included: Prof. Aviv Gibali, Mathematics Dept. Dr. Marcela Viviana Karpuj, Biotechnology Engineering Dept. Alexander Zelinsky, 1st Year Biotechnology Engineering Student Eshchar Zuntz, 1st Year Mechanical Engineering Student Shoham Shamir, 2nd Year Applied Mathematics Student Nora Akasha, 2nd Year Biotechnology Engineering Student Maor Kushnir, 2nd Year Biotechnology Engineering Student

The two-and-a-half-day challenge (May 3-5, 2020) tasked the teams with developing practical solutions for ensuring academic integrity when remotely taking online exams in subjects that involve essay questions (engineering and the exact sciences). This is an issue that affects thousands of exams every year. Of the 67 teams who participated, 40 submitted their solutions to the judges, and – as mentioned above – ORT Braude’s team was victorious!

This unique challenge was launched by the Tel Aviv University & Shenkar Entrepreneurship Center, with the participation of Israel’s leading academic institutions, including ORT Braude. For more details about the hackathon, click here (Hebrew site).

The BBB Team’s winning solution was a simple app called “Anansee,” which ORT Braude students will continue to develop during their college internship period.

News
01/01/70
Israeli TV covers ORT Braude hackathon successes: young Arab women display their entrepreneurial talents

Right after the lockdown was lifted at ORT Braude, a crew from Arabic-language Makan TV (affiliated with the Hebrew KAN channel) arrived on campus to pay tribute to the young women who recently won awards in college hackathons. Their report aimed to highlight the growing trend of entrepreneurship among the Arab community – which, it turns out, is alive and well among the engineering students who are making their mark at ORT Braude.

The film crew heard from college president Prof. Arie Maharshak, general manager Achiav Golan, and the students themselves about this positive trend, which the college has fostered in recent years. ORT Braude aims to encourage an entrepreneurial mindset in its students, while also enhancing their creativity, vision, and teamwork skills. As Makan TV learned, these efforts have borne fruit, with remarkable successes in recent hackathons, especially among female students.

For example, Arij Zidan and Mona Basul from the Department of Biotechnology won the “Engineers for the Elderly” hackathon and a cash prize of NIS 10,000 from JDC-Eshel. Their “JUSTAND” group developed an effective solution to help fall-prone seniors improve their balance during exercise – a balance board, adapted by a physiotherapist, which includes a handrail as well as pressure and angle sensors. These sensors transmit information about the senior’s stability and grip strength to a remote therapist.

During the hackathon, the students were introduced to a range of challenges, for which they were invited to create innovative yet practical solutions, covering issues such as: technology and aging, rehabilitation and remote rehabilitation, digital literacy, retirement and employment, and so on. The students also learned the basics of gerontology (the study of aging) and attended lectures on entrepreneurship, presentation, adapting interfaces for seniors, and more.

Another hackathon, this time focusing on industry and the environment, was won by student Afnan Faraj with her partner Hamodi Hino, both from the Department of Electrical & Electronics Engineering. The ORT Braude students came up with a scientific way to extend the shelf life of avocados so they can be sold year-round. This hackathon was held as part of an ongoing collaboration between ORT Braude, Tel-Hai College, and the University of Haifa, and in cooperation with the Kibbutz Industries Association, the Galilee Development Company, and several other bodies.

The hackathon welcomed 14 heterogeneous teams made up of students, researchers, entrepreneurs, and industry professionals. These diverse teams competed to develop effective solutions to 7 real-world challenges, which were presented by representatives from industrial plants in the Galilee region that are dedicated to sustainability, the environment, and human welfare. Incredibly, three teams tied for first place with exactly the same number of votes, and received a cash prize of some NIS 25,000. Well done, everyone!

Press on the link to the Makan news broadcast (in Arabic). The report on ORT Braude can be seen at the 55:40 mark.

01/01/70
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News and Events

The 10th Annual Prof. Yohanan Arazi Industry-Academia Conference: Challenges & Insights in Times of Crisis
The current crisis, ushered in by the COVID-19 pandemic, has fundamentally changed the rules of
Updated on 11/05/21
ORT Braude rises above COVID-19, hosting the 2020 Industry 4.0 Startups Summit
Striking an optimistic note for the Israeli economy after spending months in the shadow of
Updated on 11/05/21
The ORT Braude Student Giving His All to the Community
The Council for Higher Education in Israel recently named an ORT Braude undergraduate as one
Updated on 06/05/21
ORT Braude graduate launches unique visual search startup to make product information more accessible
Yarden Michailovici-Cohen, a graduate of ORT Braude’s Industrial Engineering & Management Department, has partnered with
Updated on 11/05/21
Braude Takes 1st Place in Online Exams Challenge
Congratulations go out to ORT Braude’s BBB Team, who scored straight As when they represented
Updated on 05/05/21
Outstanding ORT Braude Graduate Wins Prestigious 2021 Hammer Scholarship
The Council for Higher Education in Israel has selected ORT Braude graduate Nitzan Shitrit as
Updated on 06/05/21
Israeli TV covers ORT Braude hackathon successes: young Arab women display their entrepreneurial talents
Right after the lockdown was lifted at ORT Braude, a crew from Arabic-language Makan TV
Updated on 25/04/21
Michal Shalem, Let's Grow Israel CEO: "Karmiel's ORT Braude College of Engineering has a vital role to play in developing the local ecosystem"
In January 2020, ORT Braude was honored to host Let's Grow Israel CEO Michal Shalem
Updated on 26/02/20
ORT Braude's Dr. Amir Adler Awarded $100,000 Facebook Grant for Breakthrough Research on "Detecting Hate Speech on Social Media"
In May 2019, Dr. Amir Adler from our Electrical and Electronic Engineering Department was honored
Updated on 26/02/20
College Hackathon Generates Unbelievable Results – ORT Braude Students Devise Creative Solutions for the Medical World
ORT Braude students once again proved their creative ingenuity at the Medical Engineering Hackathon that
Updated on 26/02/20
Elyashiv Family Scholarships Awarded to of ORT Braude Electrical & Electronic Engineering Students
On December 9, 2019, the coveted Elyashiv Family Scholarships were awarded to five worthy ORT
Updated on 26/02/20
We're One Step Closer to Establishing Our Advanced Manufacturing Institute
(right to left) : Boaz Danilov and Michael Szczupak, representatives of the Israel Ministry of
Updated on 04/11/20

Face to industry

The ORT Braude College of Engineering has a wide range of cooperation with the industry, from the establishment of factory laboratories in the fields of the college, through projects involving the academic staff and students, the absorption of students into the specialization program, and projects in industry. The College is interested in expanding and deepening the cooperation, and welcomes proposals for cooperation with industries and organizations throughout the country.

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